This was project was created under the direction of Liz Merchant during my internship at Exit 10. CSX, a national leader in the transportation industry, looks to Exit10 to help them make a positive impact there each year. In 2014, CSX wanted to showcase its role in food transport. We developed an interactive booth, where visitors could follow two tracks that detailed CSX's part in the making of corn into food and animal feed. We then used #EveryKernelCounts to get students involved in fighting hunger in the U.S.
CoBalt is a design studio based in Baltimore consisting of four MICA students. It was branded in part to distinguish ourselves as a collaborative studio within the PNC Design Fellowship. CoBalt was located in the Brown Center at MICA which is a modern building whose shape influenced the design of the CoBalt logo. Branding CoBalt was a collective effort between Sheena Crawley, Prescott Foland, Nick Fogarty and myself.
Julienne is a restaurant specializing in raw food where ingredients are simply prepared to perfection without the use of cooking. This restaurant caters to people who maintain healthy and active lifestyles. Julienne's goal is to create a warm and welcoming environment while maintaining a sleek and modern feel within the restaurant. It focuses on creating savory dishes by using the full potential of raw ingredients for a healthy and balanced diet that will detoxify and cleanse your system.
Under the art direction of Brielle Story, we developed an entirely new logo system for a tech company called Tonomi. We took their original logo and gave it a facelift by creating a brand new pattern and color scheme to better represent their company’s visions and abilities. We created a myriad of options and settled with a molecular shaped pattern to represent all the data and cloud applications their company manages. We also played with different color schemes and gradients to freshen up their brand.
During my time at Illustria, I assisted the design team in rebranding the company, which included redesigning the website, participating in its social media platform and creating fun and engaging emails that are sent to our clients. Check out the new website.
Brazen Magazine is a feminist arts and culture magazine. It is a collaborative production that celebrates and embraces the aesthetic, intellectual and political impact of women on today’s culture. This magazine focuses on the achievements of women and how feminism impacts their lives. Brazen strives to engage women of all colors, ethnicities, nationalities, sexualities, religions and cultural backgrounds. It fights to create a platform for women to voice their thoughts, embrace their identity and to showcase their work. Brazen Magazine aims to expand the definition and goals of feminism in order to create a better and more positive understanding of the term.
Inner Harbor Coffee Roasters
Inner Harbor Coffee Roasters is a fictitious coffee shop in the Inner Harbor of downtown Baltimore, MD. It is a nautical themed restaurant with a modern twist. They create fresh aromatic coffee blends that speak to the different areas of Baltimore including, the Inner Harbor, Canton and Fell’s Point. Inspired by Baltimore’s charm, Inner Harbor Coffee Roasters uses icons and maps to represent the historical architecture and nautical culture of these neighborhoods. This project was created under the instruction of Dan Blackman.
During the summer of 2014, I was given the opportunity to work with a group of students through the PNC Design Fellowship to help rebrand a local non-profit organization. For nine weeks, we were given the task of rebranding the Central Maryland Transportation Alliance. We redesigned their logo, website, newsletter, sign up cards stationery and other essential products to help promote their organization’s mission and goals.
This is an experimental lettering project for the cover of T Magazine. The letter T has been an iconic mark of The New York Times Magazine and many artists have taken this letter to create their own version. For this project, I used wood shavings and carvings to create the iconic T. After the letter was formed, I photographed it with different lighting and from multiple angles to create a more dynamic and interesting composition that the 3D letterform could have when presented on a two dimensional magazine cover.
Monocle Survey is a magazine that briefs on global affairs, business, culture, design and much more. For this Monocle Survey cover, I chose to represent the city of Madrid through photography and hand lettering. I chose to create this round script to represent the culture of Madrid which is fun and inviting and filled with beautiful architecture and landscapes.
As a freelance designer, I decided to brand Jen Doyle Design to create a comprehensive brand for my studio practice. This project consists of creating a monogram, creating business cards, a resume, stationery, and designing a new website to showcase my work.
CURRENTLY IN PROGRESS
Off The Charts
Off The Charts is an infographic book based on the music industry. It details the most important influential events that have affected the music industry between the 1940s to present day. This book is divided into sections based on each decade of music detailing the top albums, songs and artists of that time.
Drip Spray paint is a fun collection of spray paint inspired by the drip murals at Wynwood Walls, Miami. These spray paint colors are ones that are not necessarily typical spray paint colors and therefore have eccentric names such as Rhododendron Flush, Seafoam Crystal and Golden Fury. This project was created under the instruction of Tony Rutka.
VIOLE(N)T is a neo-punk art and culture magazine aimed towards young adults. This magazine shows the evolution of punk and how its roots have influenced our contemporary society. It depicts the influence of punk culture within different industries including fashion, music, art and entertainment. This magazine aims to be edgy and trendy while keeping the rough and rebellious feel of punk rock. This issue focuses specifically on punk’s influence on the fashion industry. It highlights Vivienne Westwood’s career and the MET exhibition PUNK: Chaos to Couture.